About me
I'm Fiachra, a UX Designer based in Singapore.
My UX practice is informed by my multidisciplinary foundation in anthropology, political science (BA, Colorado College), and history (Masters, University of Cambridge) – disciplines that have deepened my understanding of human behaviour, strengthened my research capabilities, and refined my expertise in storytelling and information design. In my professional roles, I’ve applied these skills to craft content strategies that boosted engagement, support the development of lectures later published as books, and contribute to podcasts and policy conferences, all of which required transforming complex ideas into accessible and engaging formats.
As a Singapore citizen born to Irish parents, with international exposure in the US, UK, China, and Taiwan, and proficiency in Mandarin Chinese (including ability to read and write simplified and traditional characters), I also bring a global perspective to designing for diverse user needs. Recently, I formalised my UX expertise through a General Assembly Bootcamp, where I honed my skills in user research, usability testing, and prototyping. Drawing on this combination of global experience, research acumen, and design training, I strive to design thoughtful, user-centred solutions that address real-world challenges.
Interested in working together? Drop me an email! fiachramacfadden@gmail.com
My experience
Take a look at some of my recent experience
June 2022 - September 2022
Content Manager
Jom Media | Singapore
Designed and implemented a content strategy that boosted brand visibility and engagement, resulting in over 1,000 followers across all platforms within two weeks of the magazine’s launch. Managed diverse content formats, including social media posts, articles, newsletters, and website updates, to drive audience growth.
Edited and fact-checked content across a wide range of topics, including business, arts, politics, and culture, ensuring clarity, consistency, and adherence to editorial guidelines.
Collaborated cross-functionally with writers, artists, and editors to coordinate production and publication schedules, delivering high-quality content on time while fostering a seamless workflow.
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